Reports full of clicks and "reach"
Charts go up, the calendar stays empty. Nobody tells you how many leads came in or what each one cost.
"The ads are running, but nobody calls."
For businesses spending €500+/mo on ads
A flow of clients you can plan
Facebook and Instagram advertising (Meta Ads) for service businesses and online stores. Every week you see what one lead cost, how many came in and what we change next.
Beauty clinic · Meta Ads
68
leads in the first month
€3.36 / lead€228.24 spend
Source: Ads Manager
Cleaning services · Meta Ads
264
leads in 18 days
€1.89 / lead€498.44 spend
Source: Ads Manager, 2026-07-29 - 08-15
Online store · Meta Ads
37.27
ROAS
1,207 purchases$48,303
Source: Ads Manager
Ads Manager
| Campaign | Results | Cost | Spent |
|---|---|---|---|
| A | 97 | 2,53 € | 245,55 € |
| B | 167 | 1,51 € | 252,89 € |
| Total | 264 | 1,89 € | 498,44 € |
Cleaning services · 2026-07-29 - 08-15
MythMore clicks
more clients?nextmove
more clients?
Businesses that trust us with their ads
Paying for ads, but the phone stays quiet?
Usually it isn't Meta's fault. Nobody measures the one number you care about: what a client cost.
Leads come in waves
Busy one week, nothing the next. Without a steady system it's hard to plan staff, stock and income.
"The season ended, and so did the leads."
Your agency speaks jargon
Conversions, funnels, audiences. Three months in, you still don't know if the ads paid off.
"I pay every month and don't know what for."
60-second self-check
Are your ads working, or just running?
Tick what's true about your ads. The fewer ticks, the more money is probably slipping away.
Myth
More clicks = more clients?
Clicks don't pay invoices. We measure what one lead and one client cost, and show you every week.
Calculator
What does a lead cost you now?
Your cost per lead
20,00 €
Our cleaning client pays €1.89 per lead. Your niche may differ, so the audit gives you the real comparison.
Get a free auditFour steps to a steady flow
Every step ends with a number you can see yourself.
Step 1
Free audit
We analyse your Meta Ads account, competitors and market, and show where the money leaks and what to fix first.
Step 2
Offer and strategy
We shape an offer worth clicking and pick the audience and creative angles.
Step 3
Launch
We produce the ads and launch campaigns with lead forms or purchase tracking. Qualifying questions filter out poor leads.
Step 4
Weekly report
Three numbers, no jargon: leads, cost per lead, spend. Whatever doesn't work gets switched off.
Results we've achieved for clients
Cleaning services · Meta Ads
Source: Ads Manager, 2026-07-29 - 08-15
264 leads in 18 days for a cleaning company
We ran two campaigns side by side and saw within the first week which one brought cheaper leads. Budget moved to the one at €1.51 per lead.
264Leads
€1.89Cost per lead
€498.44Ad spend
18 daysPeriod
| Campaign | Results | Cost / result | Amount spent |
|---|---|---|---|
| A · Lead form | 97 | 2,53 € | 245,55 € |
| B · Lead form | 167 | 1,51 € | 252,89 € |
| Total | 264 | 1,89 € | 498,44 € |
Beauty clinic · Meta Ads
Source: Ads Manager, lead forms
68 leads in the first month for a beauty clinic
Leads came through native Facebook and Instagram forms, with questions that filter out the merely curious. The clinic didn't need to change its website.
68Leads
€3.36Cost per lead
€228.24Ad spend
1 monthPeriod
| Campaign | Results | Cost / result | Amount spent |
|---|---|---|---|
| Lead form · Treatments | 68 | 3,36 € | 228,24 € |
Online store · Meta Ads
Source: Ads Manager, purchase value
37.27 ROAS and 1,207 purchases for an online store
According to Ads Manager, every dollar spent on ads returned $37.27 in purchase value. $48,303 in sales in total.
37.27ROAS
1,207Purchases
$48,303Sales
MetaFB + IG
| Metric | Value |
|---|---|
| Purchases | 1 207 |
| Purchase value | 48 303 $ |
| Purchase ROAS | 37,27 |
What clients say
+68%sales in 35 days
"After we started working with the Next Move team, travel sales grew 68% in the first 35 days. At one point we got so many enquiries that we had to grow the team."
2xrevenue in month one
"You test different creatives very fast and keep growing my sales. Revenue in the first month together was 2x the month before."
"A young and very strong team, quick to react and consistent in communication. Results improve steadily every month, and we have grown our business in Lithuania substantially."
Free audit
What exactly you get from the free audit
Not a sales call dressed up as an audit. Concrete findings from your account that you can act on yourself, even if you never work with us.
Get a free audit1
Meta Ads account analysisWhich campaigns burn money and which are worth scaling.
2
Competitor and market analysisWhat competitors in your niche are running, and where the gap in the market is.
3
60-day growth planBudget, first ads and a target cost per lead for your niche.
If the audit finds nothing worth changing, we'll tell you so. No pressure to buy.
Who we work with, and who we don't
Better to part ways on the first screen than after three months of disappointment.
A fit if
- You run a service business or online store
- You can spend €500+ a month on ads
- Someone answers leads when they come in
- You want leads and euros, not likes
Not a fit if
- Your ad budget is under €500 a month
- You only want followers or "awareness"
- You expect guaranteed results in a week
Erikas AnušauskasFounder, Next Move
Next Move
"If I can't show the number, I don't say the ads work."
The same person works on your account from audit to report. Nobody hands you off to a junior, and the reports are written so you can actually read them.
Questions you ask before the call
How much does it cost?
We quote after the audit, once we know how many campaigns and ads you need. The audit is free and commits you to nothing.
Why a €500/month minimum?
With less, Meta collects data too slowly for us to tell reliably what works, and the agency fee eats too much of your ad money.
When will I see the first leads?
Our cleaning client got 264 leads in the first 18 days. Every niche is different, so we discuss realistic timing in the audit. We don't guarantee results in a week.
Do you create the ads?
Yes, we write the copy and make the visuals. Your real photos or phone videos help most, because people trust real faces more than stock photos.
Online stores or only services?
Both. For services we measure leads and cost per lead, for online stores purchases and ROAS.
What exactly do I get from the free audit?
A Meta Ads account analysis, a competitor and market analysis, and a 60-day growth plan. If we're not a fit, we'll tell you straight.
Where is your ad money going?
Free audit
In the audit we show what costs you most in your ads and what to fix first. No commitment.
Get a free audit For €500+/mo ad budgets